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In recent years, the Russian question of the social responsibility of business rose especially sharply , as for some reason today the state is unable to provide an acceptable level of social protection of people. Previously established social guarantees minimal, pressing social problems are not solved , the mechanisms of social assistance to show their inefficiency.
In these conditions are becoming increasingly important social programs business, which should not be limited to economic goals. He is obliged to consider the social impact of its activities on workers , consumers and the local community as well as contribute to the achievement of social goals of society as a whole.
This concept originated in the United States in the 30th years of the twentieth century, Robert E.Vudom and is called a model of social and motivational management . It was characteristic of Russia before the revolution , when many entrepreneurs out of a sense of social responsibility to the workers and employees and the local community built the baths at enterprises , canteens , clubs . Social responsibility of the businessman and generates reciprocal responsibility (patriotism ) of workers in relation to the owner for compliance with the discipline of work and production , for the final results of his company.
Social investments - investments in social infrastructure to generate income and improve the level and quality of life by addressing their physical, spiritual and social needs. Indicators of living standards are : cash and real per capita income , defined -wage workers , the size of social payments and benefits , the level of taxes, the consumer price index , inflation , housing , the number of free social services (education, health, cultural , domestic and public services ) , the cost structure of the population , the level of unemployment. Social investments are designed to improve the quality of life.
More than 90 % of the entrepreneurs interviewed in the course of the Chamber of Commerce survey felt that active participation of the business community to identify and support talented youth. However, they stressed the importance of establishing strong business relationships between large companies , faculties, and universities that train specialists for them .
Social investments in the development and promotion of sport and a healthy lifestyle is also very significant. By investing in children's sports are sports clubs, funded orphanages, schools, boarding schools and kindergartens. In the area of health and medical programs of the social investment from the business community can solve the problem in the provision of services to children with disabilities , orphans , wheelchair users , the elderly, veterans, the poor.
Modern Russian experience shows a number of problems that hinder the implementation of socially responsible programs , and as a consequence, the overall level of social responsibility in the country.

 

Thus, at the expense of social investment is very important problems are solved , but unfortunately , the social - investment business has not yet turned into a systemic activity.

 

 

 

 

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